Hooga, Hooga i.e. “hygge”

Some people attribute the prevailing attitude among Danes to something less tangible, called hygge (pronounced “hooga”). Danes say the word is difficult to translate — and to comprehend — but that it describes a cozy, convivial sentiment that involves strong family bonds. “The gist of it is that you don’t have to do anything except let go,” says Vial. “It’s a combination of relaxing, eating, drinking, partying, spending time with family.”

Whatever the reasons for Denmark’s apparent happiness, the two studies clearly indicate it must be doing something right. Economic strength and social support aside, Kiilerich says that there is just something in the blood of the country that other Scandinavian countries are missing. “Our neighbors love us for it, but they just can’t get it,” she says.

Der Spiegel  online

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