The isn’t just a battle for dollars. This is a losing war for the hearts and minds of our customers, for the folks that we know by sight, and that Amazon knows better by algorithm. Most booksellers aren’t out to make a killing or a dime. We’re trying to make a living, sure—but by putting the best of what we know in your hands. The best of our friends and customers ask often how business is, and the majority of us can only shrug. There is a time when the bookseller needs to stop his and her panicked breeziness about the state of affairs and tell our customers, point blank, the truth. Business isn’t good, and let me tell you: spending money is a political act, a ballot cast for the kind of world you want to live in. There is no right or wrong answer, but if you don’t shop locally, in the real world, there won’t be one left when you step outside.
- Jeff Waxman Manager of an Indie bookstore in Chicago—this from the website Three Percent










